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Website Usability

Driving traffic to your website is just the start. Turning interested visitors into paying customers is an altogether different challenge.

If you fail to deliver an engaging and intuitive experience on your website, mobile site or Facebook page, the time and money invested in acquiring traffic is wasted.

Leading Digital Marketing Consultant Paul Brewster

Paul Brewster

 

Heading up the team at eapb digital marketing agency, Paul Brewster is fast rising to prominence as the leading website usability consultant. A rich background of experience has provided Paul with the ideal knowledge base to deliver outstanding results for all clients.

I can help you to grow your business and realise its true potential. I can help you to decide which digital marketing strategy is right for your business. I can then help you to execute that strategy. Get in touch for a free, honest conversation about your business and which website usability strategies will work for you!

Website Usability & UX

Take your users on a journey through your website.

By understanding what the prospective visitors to the website will be looking for, we can ensure that the necessary pages are designed with usability in mind. The information they want not only needs to be quick and easy to find and simple to scan read, but it needs to take the user on a journey through the website.

For many businesses, your website is often the first contact that your prospect has with your company and so it has got to be projecting the right values and messages to your customers.

We offer a free, no obligation consultation to anyone wanting to know more about our website usability services. We’d be delighted to talk you through the entire process, covering everything in plain and simple English. Contact us today!

A strategic UX approach that delivers results.

Website usability is a feature of websites and a way of designing them that focuses on the user’s needs. It utilises user-centric design processes to ensure that websites are efficient and easy to use for the people who actually use them, rather than the people who designed them.

Attractive website design and excellent user experience are essential to every website’s success. Your website should be creative enough that people want to look at and use it from the first time they’ve seen it. In addition, it must contain all of the necessary information and features they are looking for to achieve the goals for which they came to your website. As straightforward as it may sound, creating a highly usable website is not a walk in the park.

Our process is built upon careful research that allows us to make informed decisions about UX design at every step of the project.

‘Thank you once again. Turnover for the current year is up 33% year on year and labour sales are up 22%. Our expectations have been more than exceeded!’

Paul Swinburne

Swinburne

‘eapb has delivered excellent Google rankings and social media profile for my company. We would highly recommend eapb for your business digital marketing’.

Andy Faulkner

AMT

‘Quite brilliant!! We have been consistently using eapb to do our SEO and social media marketing. Very satisfied with the professional service’.

Paul Tribouillard

Surelock Homes.

‘eapb have helped turn our start-up online retailer from zero to a 7 figure turnover. We continue to work with eapb and look forward to continued success.’

Ashley Funnell

Flooring Hut

Results Driven Website Usability

Why choose us?

We work with you, not for you. We believe we can create the best experiences by working together and we’re happy to share our knowledge and practices along the way.

Professional website design.

Professional website design is not about just creating a design that looks nice and pretty. In fact, sometimes this can work in the website’s detriment – think flash, all singing and dancing introductions that are unnecessary, and just bug the website visitor that is in a hurry to get the information they want.

Website users are more demanding than ever before, growing ever more impatient when it comes to poorly constructed websites and bad digital experiences. Websites that are considered, designed and built well, that is with the user or customer in mind, convert better and therefore perform better.

Why User Testing is essential for your business success?

Don’t rely on assumptions. Get data-driven insights from real users. Even minimal testing can reveal the majority of usability issues—equipping you for both immediate improvements and long-term growth.

Immediate benefits:

Boost Conversion Rates: Convert your visitors into loyal customers.
Elevate User Satisfaction: Create memorable experiences.
Minimise User Drop-off: Say goodbye to usability roadblocks.
Last Click, Longest Click: A sticky website can deliver SEO benefits and improvements in SERPS.

In today’s fast-paced digital world, a strategic approach to user experience (UX) is essential. Every interaction a user has with you – big or small – should strengthen your relationship with them. With a blend of insights and ingenuity, we’ll transform your user’s experience.

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