Paul Brewster
Heading up the team at eapb digital marketing agency, Paul Brewster is fast rising to prominence as the leading UK digital marketing and SEO consultant. A rich background of experience has provided Paul with the ideal knowledge base to deliver outstanding results for all clients.
I can help you to grow your business and realise its true potential. I can help you to decide which digital marketing strategy is right for your business. I can then help you to execute that strategy. Get in touch for a free, honest conversation about your business and which digital marketing strategies will work for you!
SEO
Search Engine Optimisation
SEO is often seen as a mysterious and dark art. But it’s simply a toolkit of ways to improve your website’s rankings in search engine results, which can help drive traffic and increase customer contacts and conversions.
True success in search engine optimisation lies in keeping ahead of the curve. SEO is a discipline that’s continually evolving and developing, which means it’s vital that your SEO agency is able to keep ahead of changes in the field and refine your strategy appropriately. Under the leadership of SEO expert Paul Brewster eapb have an enviable track record of designing, implementing and delivering successful SEO strategies for all businesses.
We know there are many strands to getting SEO right. It starts from the initial website build, covering everything from information architecture to the technical elements such as meta tags. But now your website’s content is more important than ever before to good SEO – gone are the days where articles stuffed with keywords would do the trick. Now you need to make sure you’re delivering great content that users are interacting with and sharing.
At eapb, we’ll pull together all the strands of a successful SEO campaign to deliver a strategy that’s bespoke to your needs and aspirations, and will drive your website as far up the search engine rankings as you wish to go.
‘Thank you once again. Turnover for the current year is up 33% year on year and labour sales are up 22%. Our expectations have been more than exceeded!’
‘Homeapproved operate in a tough online space, UK car insurance. Delighted to say that our search engine rankings have risen substantially with eapb’.
‘Quite brilliant!! We have been consistently using eapb to do our SEO and social media marketing. Very satisfied with the professional service’.
‘eapb have helped turn our carpet & flooring business from 0 to a 7 figure turnover. We continue to work with eapb and look forward to continued success.’
Digital PR
Digital PR, or Digital Public Relations, is an online marketing strategy used by businesses and individuals to increase their online presence and improve their reputation. It involves various tactics aimed at building relationships with online influencers, bloggers, journalists, and content creators to gain exposure and mentions on high-authority websites, social media platforms, and other digital channels. Here’s a breakdown of its key components and functions:
Digital PR is an essential part of a comprehensive marketing strategy, as it helps build a strong online presence, enhances reputation, and drives business growth through increased visibility and engagement.
What can we do for you?
- Navigate the landscape
- Reputation management
- Engaging relevant content
- Measure and demonstrate ROI
‘Digital’ is constantly changing and we know that it’s getting increasingly difficult to keep up. From new platforms and algorithm updates to evolving trends tools and technologies, we keep our clients in the know and adapt our PR strategies accordingly to ensure that we can continue to deliver sustainable digital growth for your business in the long-term.
E-Commerce
Our ecommerce agency experience spans ambitious start-ups, through to established businesses. At eapb we deliver outstanding e-commerce SEO consultancy services all with a commercially-centred strategy. We have a wealth of experience across many sectors, and business sizes and pride our people-first values in the way we work as a team and with all our clients.
By contacting eapb we’ll be able to discuss your e-commerce needs with you, and advise you on the best strategies for maximising your online sales and profits. Take the first step today to increasing your online sales turnover and profitability.
Mobile marketing
Mobile marketing is a strategy used to engage consumers on smartphones or tablets using mobile-specific outreach channels, such as SMS, push and in-app notifications. Each mobile marketing channel holds unique value in the way it delivers and conveys specific types of information to the consumer.
Around 70% of internet usage now takes place on mobile devices, such as smartphones or tablets. That means that unless your business has a mobile-friendly website, you’re likely to lose out to the competition. Find out how we can deliver you an effective mobile website and aligned mobile marketing strategy.
AI & Digital Marketing
AI has been a game-changer in almost every corner of the digital marketing world, from marketing automation to social media marketing and beyond.
The new generation of natural language processing tools like ChatGPT has brought AI tech into the limelight.
An AI marketing tool will generally use machine learning to understand and perform repetitive tasks like content generation for blogs or social media posts by analysing large amounts of data.
Automating tasks like this can help increase your ROI by helping you work more efficiently and reach more potential customers.
Examples of AI in marketing abound as more and more organistions look to it to help them improve everything from their social media posts to their content marketing efforts. Here are some examples of ways businesses are increasing their use of AI to help them achieve marketing goals:
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- Content generation
- Audience segmentation
- Customer service chatbots
- Programmatic advertising
- Search engine optimization (SEO)
- E-commerce
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Website Design
We don’t just sell you a website – we’ll put it to work for you and make sure it helps you to grow your business. From gathering initial requirements through to design and build, we cover all elements involved in creating a website that will drive your business’s success.
At eapb, we understand that your website is often the first interaction potential customers have with your business. That’s why we focus on building sites that are not only visually appealing but also fully responsive, ensuring a seamless experience across all devices.
Our designs are tailored to meet your specific needs, incorporating the latest trends and technologies to keep you ahead of the curve. We are able to design or re-design websites using all the major platforms including WordPress, Magento and Shopify among many.
Website Usability
Driving traffic to your website is just the start. Turning interested visitors into paying customers is an altogether different challenge. If you fail to deliver an engaging and intuitive experience on your website, mobile site or Facebook page, the time and money invested in acquiring traffic is wasted.
Ease of use is a common expectation for a site to be considered well designed. Over the past few years, we have been used to certain standards in web design. In order to make a lasting impression on your visitors, you need to build experiences that go beyond those of a plain, usable website. This does not mean usability has become any less important. It just takes on a different role in web design, now forming the basis for a great user experience.
PPC & Paid Media
We like to work with ambitious clients who are looking for a PPC agency built on expertise, experience and collaboration. We offer a range of services that can help clients to accelerate growth and drive results.
On average we manage to increase sales on search campaigns by over 150% within the first 3 months.
A high user response combined with low CPC creates favourable performance on Shopping campaigns for retailers.
Our paid media and PPC services cover a range of platforms including search, display, shopping and social, allowing us to deliver full-scale campaigns and achieve significant, demonstrable results that matter.
For paid social campaigns, our approach is always adapted based on your needs and platform-specific considerations. Whether it’s the high engagement, visually-dazzling world of Instagram and TikTok, or more B2B-focused context-relevant advertising via Google or LinkedIn, our team is ready to plan and deliver on your next foray into paid digital marketing.
Social Media Marketing
The businesses that perform the best are the ones who are visible and active on social media, building two-way relationships with their customers, showing the personal touch and developing a reputation for quality customer care in the online world.
At eapb, we design and execute highly effective social media campaigns for all kinds of businesses, from sole traders through to industry leaders. We use a full range of tools, including Twitter, Facebook, LinkedIn, Pinterest, Google Plus and more, to connect with your current and future customers, and reach out to new networks of potential business opportunities.
Website Hosting
What is website hosting?
If your domain name is your address, then your website hosting is like the house in which your website lives. Your website needs to sit in server space which runs 24 hours a day, 7 days a week. If the servers are turned off, the website will stop working. That’s why you need to be sure that whatever hosting service you choose, it is going to be reliable.
At eapb we use different systems for different websites – we’ll provide the right hosting for whatever your site requires and unlike many hosting companies, we don’t limit you to a certain amount of storage space.